Maapilim Store

Maapilim Store / via @kronekern

Maapilim is on a mission to create an iconic relaxing experience for New York men. With slow living and wellness in mind, their popup store design is inspired by the convoluted Grecian rooftop gardens - surrounded by serenity, iconic Mediterranean shapes and local herbs. They wanted to create a space for people to enter and feel a transition from one of the world’s busiest retail neighbourhoods, NoLita, into a different mode, activating all of their senses. Bringing shapes, materials, scents and local herbs from across the Mediterranean will allow their visitors to get a physical sense of the brand’s essence and values. Take a deep breath and step into a slower-paced state of mind.

Maapilim Store / via @kronekern
Maapilim Store / via @kronekern
Maapilim Store / via @kronekern

Interior design: Craft & Bloom  |  Art direction: Maapilim  |  Production: Popup Mob

Ceramics: Avi Ben Shushan  |  Soundscape: Endel  |  Photography: Will Ellis

Come on by, 251 Elizabeth St. Nolita